Claudina is a data analytics consultant with an entrepreneurial background. As the founder of a hair care brand, she managed all areas of the business, from marketing and product development to sales and customer engagement and found herself increasingly drawn to the data behind the decisions: sales trends, customer behaviour, marketing performance and operational trends. That curiosity sparked a move into data, where she now focuses on using analytics to support better decision-making.
During her time at The Data School, Claudina has worked on multiple projects with external organisations, using data to explore business problems and build practical reporting solutions. Her work has included:
Designing and delivering a fully automated reporting dashboard, replacing a slow manual reporting process and enabling consultants to explore skills, projects and tools developed while awaiting client placements through an interactive Tableau dashboard with automated updates.
Transforming complex PDF-based race data from multiple Formula 4 championships into structured datasets and visualisations, enabling More Than Equal to compare driver performance across competitions and inform race selection decisions to maximise driver development and competitive success.
Developing conceptual dashboards analysing wholesale order volumes and operational performance during her client placement, helping stakeholders explore how reporting could support monitoring and decision-making for a new broadband wholesale initiative.
Alongside project work, Claudina has completed certifications in Tableau, Alteryx and Power BI and has developed technical skills in Tableau, Alteryx, SQL, Excel, Power BI and Power Query, with prior exposure to Python.
Claudina particularly enjoys working on end-to-end data projects, from preparing and structuring datasets through to building dashboards that clearly communicate insights. She has a strong interest in data preparation and transformation using tools such as Alteryx, alongside designing reporting solutions that help organisations better understand performance and make informed decisions.
Outside of consulting, Claudina enjoys staying active in the gym, dancing and spending time with friends. She also has a strong passion for music, particularly underground scenes, as well as an interest in fashion and beauty. She balances her analytical mindset with creativity and connection.