Our Coaches

Tableau Visionaries & Alteryx Aces ready to teach

Andy Kriebel

Andy, a member of the Tableau Zen Master Hall of Fame, started using Tableau in 2007 when he was desperate for help to quickly create dashboards using SSAS cubes. Since then, it’s been Andy’s personal mission to help as many people as possible “see and understand” their data with Tableau, which is the focus of his role as Head Coach at The Information Lab’s Data School. Data is knowledge, but Andy believes that seeing data is insight.

In August 2009 he launched vizwiz.com, which provides examples of data visualization best practices, methods for improving existing work, and tips and tricks with Tableau Software. He writes two weekly series: Makeover Monday and Tableau Tip Tuesday. Andy also founded the weekly Tableau Community project Workout Wednesday. He also writes on datavizdoneright.com along with Coach Carl, a site created to highlight data visualisation best practices.

Ann Jackson

Ann Jackson is an experienced and passionate individual with a rich and extensive background in data visualisation, exploratory data analysis, data communication, and business process improvement.  She places strong emphasis on connecting analytical discoveries with quantifiable business improvements and overall business strategy.  In her career with data, she’s taken on nearly every role, from Analyst, to Consultant, to VP of Data Insights & Engineering, and most recently Managing Director of a consulting firm she founded in 2018.

Ann is widely known in the Tableau community for her infectious enthusiasm (and all CAPS dashboards) and was first named a Tableau Visionary in 2018.  Her dedication to growing the practices of data communication, data literacy, and data visualisation mean that she is constantly connected and contributing to the global community.

In her spare time, Ann enjoys spending time with her husband Josh, either working on home automation projects, playing board games, or relaxing with their 3 cats.

Carl Allchin

After a one day Tableau training course from The Information Lab several years ago, Carl became a Tableau addict and decided to make it his full time job. Carl joined The Information Lab in September 2014.

Carl’s experience focuses on Operational Improvement, Customer Experience measurement and Propositional development.

In his own time, Carl runs the blog Data Jedi Ninja that focuses on Tableau tips, tricks and visualisation experimentation. This allows him to visualise sporting data, especially basketball, and have a global discussion about what he finds along the way.

Carl is a Tableau Desktop Certified Trainer, Tableau Server Qualified Associate, and an Alteryx Certified Trainer.

Lorna Brown

Lorna started her data journey during her masters degree in 2014. Due to her love of sports and data, she became part of the second cohort of The Data School UK.

Once Lorna had finished The Data School, she went on to speak at many Tableau Conferences, which involved Speed Tipping. She did this with Ann Jackson, Head Coach of Data School New York.

Now Lorna co-lead the community initiative Workout Wednesday with several others and also co-leads the North West UK Tableau User Group. She is also the author of Tableau Desktop Cookbook (2021). Lorna is one of our Tableau Visionaries and Tableau Public Ambassadors.

In her spare time she loves her cats and sports, especially Rugby League.

Martin Pohlers

Martin has always had a passion for numbers and analytics. After his dual business studies in Nuremberg and a master's degree in applied statistics in Oxford, he finally moved to Hamburg for his professional career. Here he discovered his passion for Tableau and Alteryx and has been a trainer and consultant at TIL since 2015. He enjoys spending his free time playing tennis, bowling and skat or discovering distant countries and cultures.

Martin is a Tableau Desktop, Prep and Server certified trainer and has the Desktop and Server Certified Professional certifications. For Alteryx he holds the Alteryx Partner Technical, Server Technical and Server Implementation certification.

Robbin Vernooij

Collecting, processing and making sense out of data have been at the centre point of Robbin’s interest throughout his journey from the Netherlands to Australia and now the UK.

During his BSc, MSc studies in Chemistry and PhD in chemotherapeutics he soon realised that breaking down, translating and presenting complex data sets for everyone to understand is one of the things he enjoys doing most.

Robbin joined the Data School in Feb 2018 and being exposed to Alteryx and Tableau opened up a whole new world of streamlined data processing and amazing avenues to tell your story using data.

He has been consulting, training and coaching clients and data schoolers on all Desktop and Server aspects of Tableau and Alteryx ever since.

Ruth Amarteifio

Ruth originally joined The Information Lab as part of the Data School. She was attracted to the opportunity to combine her love of learning, creative problem solving and teaching, and apply it across multiple industries.

A technical designer, tailor, analyst and private tutor of Maths & Science for ten years, Ruth considers herself a Master Jack-of-all-tradesman; holding a DEng Civil Engineering, BA Architecture, BSc Economics along with a Diploma in Bespoke Tailoring. As a Data School Coach, she is focused on instilling adaptability, inquisitiveness and technical expertise to develop the next generation of data analysts and consultants.

Benedetta Tagliaferri

Benedetta’s journey starts with an undergraduate degree in Business Administration in Florence part of which she did in London as an Erasmus student. Then she studied Finance and Markets in Bologna.

In January 2015 she moved to London to develop her tech skills and she got enthusiastic about data. She is part of the second intake of the Data School UK, learning to use Tableau, Alteryx, SQL & project management skills.

She has been a Tableau & Alteryx consultant for more than 4 years, helping organisations with their data every day. Now she is responsible for the Support and Development of the Data School, designing and implementing strategies for mentorship, mental health and development of the consultants.

She loves to find opportunities with charities and to connect them with volunteers that want to use tech skills for initiatives that have a social impact for the world. She is part of the Tableau Foundation Service Corps.

Outside of work, she loves cinema, yoga and travelling.

Jonathan MacDonald

Jonathan MacDonald, affectionately known as ‘JMac’ by his colleagues and the wider Tableau community, is a consultant at The Information Lab and is responsible for helping customers architect, deploy and maintain their Tableau Server environments as well as managing The Information Lab’s AWS cloud solutions business. He’s also an accredited Tableau Desktop and Tableau Server trainer, and holds the Certified Professional qualification in both products.

He’s been with The Information Lab since 2014 when he started out as a Tableau Desktop consultant, having worked as a BI contractor prior to that.

Jonathan teaches Tableau Server and IT fundamentals to all of The Data School cohorts.