Do you often find yourself noticing things without realizing you have? Objects in our environment are frequently perceived by our brains before we consciously focus our attention on them. These objects, which register in our awareness before the need of any conscious attention, are referred to as 'pre-attentive.'
Certain attributes can be applied to data visualization, ensuring that our final end user absorbs patterns or trends effortlessly, thus enhancing the effectiveness of the data visualization being produced.
Here is an example of all the pre-attentive attributes below:
When applied to a dataset we can observe how the use of length automatically directs our attention to the months with lower sale numbers. This effect is further enhanced by employing the color attribute to draw attention to these months too. These are the months we would want to focus on, examining the potential causes for their lower performance.
